Yahoo Announces Another Reorg
Yahoo has decided on implementing another company-wide organizational restructuring, as the beleaguered Web giant seeks to achieve an effective management structure and executive hierarchy. The string of organizational maneuvers marks at least the third major shakeup at Yahoo since late 2006 when three other new groups formed at the time.
The Sunnyvale, Cali.- based company said it is forming three new groups: an Audience Products Division, a similar U.S.-based product and advertising division and the data-focused Insights Strategy group.
Yahoo executives say that this latest organizational reshuffle will help it launch products more easily on a global basis. "These moves accelerate the ability of our deep and talented team to build great products, grow our audiences and improve monetization globally," said Jerry Yang, CEO. "They are designed to put us in an even better position to leverage our leading global audience and capture the opportunity we see in the convergence of search and display advertising."
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